The Brand
Inspired by the city of Ubar located in the dessert of the Empty Quarters in Oman, Ubhar’s brand was created to present this city through a fusion of both modern and traditional concepts of Omani architecture, hospitality and cuisine. After many efforts to unveil traces of this historical city, Ubar was uncovered in 1992 by international scientists. Ubhar’s brand aims to reflect the significance of this discovery to modern Oman.
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